Visibility that earns its substance.
Quantum computers will, in the foreseeable future, break the cryptography of today's blockchains. Doichain is one of the first productive living labs in which post-quantum-safe schemes are tested on a Bitcoin-adjacent chain under real load.
A productive chain with that mission deserves public-relations work that matches its technical substance — coordinated, multilingual, designed for several years.
What we show here — and what we don't
Anyone who subscribes to a token has a legitimate interest in seeing that the project behind it not only works technically, but is also publicly visible. This page documents the fields in which we make Doichain and wDOI known — not as a marketing show, but as a transparent overview.
What we deliberately do not show here: internal KPIs, media plans, budget detail or the tactical choreography of individual campaigns. What you find here is the map of our visibility work, not its script.
We do not stand alone
Making Doichain and wDOI known is supported by a well-rehearsed network of our own investees and long-standing partners.
EMG / Echo Media Group
An established media network with its own editorial team, its own content portals and a multilingual newsletter stack. Handles the editorial preparation and broad distribution of our topics — from long reads through explainer formats to classical PR work.
Utry.me
A practised team for social operations and a proven model for actively involving people in product development. Helps us turn passive observers into active contributors — for example in the Doichain tester programme.
Webanizer
Responsible for web, app and tooling — from landing pages and onboarding flows to explainer graphics and short videos. Makes sure every activity has a clean digital home.
Doichain community & open-source environment
The existing Doichain developer and user community, supplemented by contacts in the Bitcoin, quantum-computing and IT-security scenes. Carriers of the technical debate, without which any marketing effort would be hollow.
Target media & trade press
A selection of editorial teams our pitch and background work addresses — in the German-speaking region and internationally.
Target media of our PR work — no guarantee of coverage.
Five fields of public-relations work
We see visibility as a composition of five fields running in parallel. None replaces the others; each has its own role.
- 01
Authority content.
Factual, well-evidenced texts, explainer graphics and interviews on the technical core questions — post-quantum-safe schemes, the BIP process, merged mining, migration questions. Published through our partners' editorial networks and on our own channels.
- 02
Trade press and academic environment.
Active pitch and background conversations with German-language and international crypto trade press (e.g. BTC-ECHO, Bitcoin Magazine, CoinDesk), IT-security media (e.g. Heise, c't, Golem) and selected university research groups around quantum computing and cryptography.
- 03
Community formats.
The Doichain tester programme for active wDOI participants, regular open reports on the state of the living lab, Q&A formats with our developers, participation in relevant forums and communities.
- 04
Owned channels.
Own newsletters, social-media channels and podcast appearances — coordinated across all participating partners, multilingual and built for long-term recognisability.
- 05
Sector outreach.
Conversations and cooperations with companies in banking IT, critical infrastructure and IT security — where post-quantum-safe migration is already on the agenda as a compliance topic.
Visibility follows the living lab
Our public-relations work follows the three-phase plan of the living lab and delivers a dedicated focus in each phase.
Each phase is its own occasion for articles, talks, press work and community reports — not a campaign in the sense of a sales push, but a sustained strand of factual public-facing work.
When PQC becomes a compliance obligation
Standardisation bodies such as NIST, BSI and ENISA have begun to frame the transition to post-quantum-safe cryptography as a binding task. In the coming years this transition will move, in regulated sectors — banking, critical infrastructure, public administration — from a research question to a compliance obligation.
Anyone who, during that time, has gathered real operational experience with PQC schemes on a Bitcoin-adjacent productive chain ends up in an unusual position: not as the vendor of a solution, but as the bearer of knowledge that others still need to acquire. This opportunity space is why visibility work matters structurally here.
No investment advice, no promise of returns. This section describes a technological and regulatory context, not a yield scenario.
Not made for you, but with you
For us, anyone who subscribes to wDOI is not only an investor, but a participant in a multi-year technical effort. Our public-relations work is designed in that same logic. We report on progress in open formats and, wherever it makes sense, open the door to the technical debates we are already having.
Concretely: anyone who becomes part of the Doichain tester community receives structured updates from the living lab, can take part in Q&A formats with the developers, and sees the most important public publications early.
Multilingual from the start
Post-quantum-safe cryptography is not a German topic. Our public-relations work appears from the start in German, English and French — further languages follow the reach of the topic.
Take part
Read and share.
Our publications are public. Anyone who finds them useful may share, cite and forward them — that is the simplest and most effective form of contribution.
Contribute professionally.
If you have a background in Bitcoin, cryptography or quantum computing and would like to contribute — as an interview partner, as a reviewer of technical texts, or as a bridge into a technical community — please get in touch via the contact form.
Become part of the Doichain tester programme.
Anyone who subscribes to wDOI is invited automatically. Anyone who does not subscribe but wants to contribute substantively can also request access.
Common questions
Get involved — two ways
Terms of the current wDOI issuance are described exclusively on the campaign page. If you want to contribute professionally, you can reach us directly.
Factual updates on the living lab. Unsubscribe at any time.